{"id":19750,"date":"2024-03-10T10:11:01","date_gmt":"2024-03-10T10:11:01","guid":{"rendered":"https:\/\/eavest.fr\/?post_type=eavestpedia&#038;p=19750"},"modified":"2025-06-03T13:15:53","modified_gmt":"2025-06-03T13:15:53","slug":"analyse-de-laction-loreal","status":"publish","type":"eavestpedia","link":"https:\/\/eavest.fr\/en\/eavestpedia\/analyse-de-laction-loreal\/","title":{"rendered":"Analyse de l\u2019action l\u2019Or\u00e9al"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-19757 aligncenter\" src=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-300x170.png\" alt=\"LOreal-Logo\" width=\"409\" height=\"232\" srcset=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-300x170.png 300w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-1024x579.png 1024w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-768x434.png 768w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-1536x869.png 1536w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-2048x1158.png 2048w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-1900x1074.png 1900w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-1100x622.png 1100w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/07\/LOreal-Logo-800x452.png 800w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong>Pr\u00e9sentation de l&#8217;Or\u00e9al :<\/strong><\/h2>\n<p>L\u2019Or\u00e9al est un leader mondial dans le secteur des produits cosm\u00e9tiques et de la beaut\u00e9. Fond\u00e9e en 1909 par Eug\u00e8ne Schueller, la marque est renomm\u00e9e pour ses innovations dans les soins de la peau, les cheveux et le maquillage, alliant qualit\u00e9, recherche scientifique et design moderne. Avec une forte capacit\u00e9e d\u2019innovation et un mod\u00e8le de croissance alliant performance financi\u00e8re et responsabilit\u00e9 sociale, L\u2019Or\u00e9al est engag\u00e9e dans des initiatives cl\u00e9s pour la durabilit\u00e9, notamment \u00e0 travers le d\u00e9veloppement de pratiques \u00e9thiques et \u00e9co-responsables, ainsi que des objectifs ambitieux pour r\u00e9duire son empreinte \u00e9cologique et promouvoir la diversit\u00e9 et l\u2019inclusion.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Points cl\u00e9s :<\/strong><\/h2>\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex w-full flex-col items-end gap-2 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"78d20ac6-f2d3-48cf-b8dd-ef49210aeb3b\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div class=\"pt-0\">\n<div>\n<ul>\n<li>En 2024, L\u2019Or\u00e9al a enregistr\u00e9 une performance financi\u00e8re solide, avec un chiffre d\u2019affaires annuel atteignant 43,49 milliards d\u2019euros, en hausse de 5,6\u202f% en donn\u00e9es publi\u00e9es et de 5,1\u202f% \u00e0 donn\u00e9es comparables par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Au quatri\u00e8me trimestre, le chiffre d&#8217;affaires s&#8217;est \u00e9lev\u00e9 \u00e0 11,08 milliards d&#8217;euros, marquant une progression de 2,5\u202f% \u00e0 donn\u00e9es comparables.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Cette croissance a \u00e9t\u00e9 soutenue par la performance de la division Beaut\u00e9 Dermatologique, qui a enregistr\u00e9 une hausse de 9,8\u202f% sur l&#8217;ann\u00e9e, port\u00e9e par le succ\u00e8s de marques telles que La Roche-Posay et CeraVe. La division Produits Grand Public a \u00e9galement contribu\u00e9 positivement, avec une croissance de 5,4\u202f%, notamment gr\u00e2ce \u00e0 une forte dynamique en Europe et dans les march\u00e9s \u00e9mergents. La division Luxe a connu une progression plus mod\u00e9r\u00e9e de 2,7\u202f%, impact\u00e9e par des d\u00e9fis persistants en Asie du Nord, o\u00f9 les ventes ont recul\u00e9 de 3,4\u202f% sur l&#8217;ann\u00e9e.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Sur le plan de la rentabilit\u00e9, L\u2019Or\u00e9al a atteint un r\u00e9sultat d\u2019exploitation de 8,69 milliards d\u2019euros, repr\u00e9sentant 20\u202f% du chiffre d\u2019affaires, en augmentation de 6,7\u202f% par rapport \u00e0 2023. Le r\u00e9sultat net part du groupe s\u2019est \u00e9tabli \u00e0 6,41 milliards d\u2019euros, en hausse de 3,6\u202f%, tandis que le b\u00e9n\u00e9fice net par action a progress\u00e9 de 4,8\u202f% pour atteindre 12,66 euros. Le cash-flow op\u00e9rationnel a \u00e9galement connu une am\u00e9lioration, s\u2019\u00e9levant \u00e0 6,64 milliards d\u2019euros, soit une augmentation de 8,6\u202f% sur un an.<\/li>\n<\/ul>\n<\/div>\n<div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Recommandations des analystes\u00a0:<\/strong><\/h2>\n<ul>\n<li><b>HSBC <\/b>maintient sa recommandation de <span style=\"color: #339966;\"><b>conserver<\/b> <\/span>avec un objectif de cours r\u00e9duit de <b>338 \u00e0 331 EUR.<\/b><\/li>\n<li><b>Goldman Sachs<\/b> est <span style=\"color: #339966;\"><b>positif<\/b> <\/span>et recommande le titre \u00e0 l&#8217;achat. L&#8217;objectif de cours est inchang\u00e9 \u00e0<b> 430 EUR.<\/b><\/li>\n<li><b>UBS <\/b><span style=\"color: #339966;\"><b>maintient<\/b> <\/span>son opinion avec un objectif de cours \u00e0 <b>430 EUR<\/b>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21086 size-full aligncenter\" src=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2025-06-03-102824.png\" alt=\"\" width=\"573\" height=\"246\" srcset=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2025-06-03-102824.png 573w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2025-06-03-102824-300x129.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Dividendes et pr\u00e9visions :<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-21088 size-full aligncenter\" src=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2025-06-03-102843.png\" alt=\"\" width=\"584\" height=\"304\" srcset=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2025-06-03-102843.png 584w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/Capture-decran-2025-06-03-102843-300x156.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<h2><strong>Cours de l\u2019action l&#8217;Or\u00e9al au 03\/06\/2025 :<\/strong><\/h2>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-21138 aligncenter\" src=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal.png\" alt=\"\" width=\"1251\" height=\"863\" srcset=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal.png 3614w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-300x207.png 300w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-1024x707.png 1024w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-768x530.png 768w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-1536x1060.png 1536w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-2048x1413.png 2048w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-1900x1311.png 1900w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-1100x759.png 1100w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/02\/Graphe-LOreal-800x552.png 800w\" sizes=\"(max-width: 1251px) 100vw, 1251px\" \/><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-18599\" src=\"https:\/\/eavest.fr\/wp-content\/uploads\/2023\/02\/Capture.jpg\" alt=\"\" width=\"27\" height=\"23\" \/>\u00a0\u00a0<span style=\"color: #ff0000;\">Avertissement :<\/span><\/strong><\/p>\n<p>Les donn\u00e9es relatives aux performances pass\u00e9es et\/ou simulations de performances pass\u00e9es ont trait ou se r\u00e9f\u00e8rent \u00e0 des p\u00e9riodes pass\u00e9es et ne sont pas un indicateur fiable des r\u00e9sultats futurs. Ceci est valable \u00e9galement pour les donn\u00e9es historiques de march\u00e9. Cette pr\u00e9sentation ne fait pas office de conseil en investissement.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.produitsensouscription.com\/?code=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\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-18775\" title=\"Premi\u00e8re marketplace de produits structur\u00e9s\" src=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie.png\" alt=\"Premi\u00e8re marketplace de produits structur\u00e9s\" width=\"1000\" height=\"306\" srcset=\"https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie.png 3963w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-300x92.png 300w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-1024x313.png 1024w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-768x235.png 768w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-1536x470.png 1536w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-2048x627.png 2048w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-1900x582.png 1900w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-1100x337.png 1100w, https:\/\/eavest.fr\/wp-content\/uploads\/2024\/03\/ELEMENTS_Plan-de-travail-1-copie-800x245.png 800w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"sujet":[],"sous-categorie-titre":[],"_links":{"self":[{"href":"https:\/\/eavest.fr\/en\/wp-json\/wp\/v2\/eavestpedia\/19750\/"}],"collection":[{"href":"https:\/\/eavest.fr\/en\/wp-json\/wp\/v2\/eavestpedia\/"}],"about":[{"href":"https:\/\/eavest.fr\/en\/wp-json\/wp\/v2\/types\/eavestpedia\/"}],"wp:attachment":[{"href":"https:\/\/eavest.fr\/en\/wp-json\/wp\/v2\/media\/?parent=19750"}],"wp:term":[{"taxonomy":"sujet","embeddable":true,"href":"https:\/\/eavest.fr\/en\/wp-json\/wp\/v2\/sujet\/?post=19750"},{"taxonomy":"sous-categorie-titre","embeddable":true,"href":"https:\/\/eavest.fr\/en\/wp-json\/wp\/v2\/sous-categorie-titre\/?post=19750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}